Buzzfeed is a social news and entertainment company, one of the largest publishers on the planet with over 200 million readers and data-driven content that always seems to go viral.
In this special takeover of Shopify Masters, we sit down with Ben Kaufman who oversees Buzzfeed’s Product Labs, exploring the future of commerce for the media giant.
This episode will take you behind the scenes of the new Buzzfeed Channel to unpack this partnership and what it means for you as a merchant.
Listen to Shopify Masters below…
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“We think we can turn a media company into a retailer. And that’s why we’re going about this whole Shopify Channel thing.”
Tune in to learn
- How Buzzfeed is approaching the intersection between content and commerce.
- Why we partnered with Buzzfeed and the thinking behind the new channel.
- Some of the bold experiments that Buzzfeed has been running.