If you currently run an online shop, take a moment to check your analytics. Where do most of your customers come from? The majority of your customers probably hail from the country you do business in, but chances are you get some decent numbers for other random countries. Chances are those people also speak your language, allowing them to navigate through your website and buy an item they find appealing.
But what about people in those same countries who aren’t familiar with your language? They can’t understand your website. Now that’s a problem because it’s clear that this hypothetical foreign country shows potential.
For example, let’s say you run a business in the United States. It’s an online shop that sells women’s hiking gear. These are high-end products known for their toughness and sweat wicking ability. You notice that several people in Germany are buying your products. It makes sense. German people are outdoorsy and many of them speak English. The only problem is that a significant portion of Germans don’t know much English. Imagine how many more German customers you could get if your content was displayed in their language?
You have a few solutions for this dilemma:
Build completely separate websites designated for different countries.
Install a translation app or plugin that translates content manually or automatically.
The second solution obviously sounds the most appealing, since you’d rather save time to spend on your business rather than maintaining and deploying 2 separated websites. Solution like Weglot allows you to have both manual and automatic translations without requiring any technical knowledge. Meaning, you can expand to become an international business overnight.
In this Weglot review we’ll cover all of the ins and outs of the popular translation tool and show you whether or not it’s the right translator for you.
How Weglot Works and the Features That Come With
Weglot offers a Shopify App, WordPress plugin, and Bigcommerce app. Therefore, you don’t have to mess around with any code with those platforms. You install the app or plugin and configure the settings to start translating. Each of these apps has incredible ratings and reviews, so you’re in good hands.
tag to activate it.
As for the primary features, here’s what to expect:
A simple translation process where Weglot acts as the middle man who takes your content and translates it immediately. Older programs used to require interactions with developers, updates, translation agencies and more.
Support for over 60 languages.
A full dashboard for reviewing and changing the translated content.
Three options for installing Weglot.
Access to professional translators.
Automated language redirection where Weglot detects the user’s language and shows them the content in that language.
Multi-site support for some premium plans.
A drop-down menu for users to select the language of their choice.
On the backend of the Weglot dashboard, you’ll see an easy-to-use interface for selecting how you want the language button to display.
You can insert the language button in your menu, as a widget, as a shortcode or in your source code.
If you don’t choose any of those options, Weglot shows the button on the bottom right. By default, all pages on your site are translated. But you can exclude some pages if needed.
Therefore, you have two options for your users: One that asks them which languages they want and another that automatically detects the browser language for instant translation.
Along with that, you gain access to a beautiful translation checking area to see what the website looks like when translated.
The dashboard also allows for a list of translations, which might make it easier to scan through and see how they appear.
Weglot is SEO friendly and optimized, following Google best practices guidelines for multilingual SEO:
Automatically creates an optimized multilingual architecture with sub-folders (« /fr or /es » for French and Spanish versions for example). According to Google, you need to have dedicated URL for each version of your page. Using sub-folders allows you to have one URL for each language.
Automatically adding href lang tag in the HTML code to help Google be aware that other versions of the page are available and need to be crawled and indexed.
SEO tags translated.
With Weglot you receive the option to signup for a free plan. They also have a 10-day free trial if you’d like to get a taste of the premium plans.
The pricing is based on the number of words you need to be translated and how many extra languages you’d like translated. The pricing is listed in Euros, but that doesn’t mean you can’t pay for the tool with another currency.
The pricing plans are as follows:
Free – $0 to support up to 2,000 words and one extra language. Basic support comes with the plan and you get 5,000 monthly translated pageviews.
Starter – 9.90€ ($11.63) per month for 10,000 words, one extra language, 20,000 monthly translated pageviews, access to pro translators, visitor language redirection and premium support.
Business – 19€ ($22.31) per month for 50,000 words, five extra languages, 50,000 monthly translated pageviews and everything from the previous plan.
Pro – 49€ ($57.55) per month for 200,000 words, unlimited extra languages, 200,000 monthly translated pageviews, everything from the previous plan and multi-site support for three websites.
Enterprise – 199€ ($233.72) per month for 1,000,000 words, unlimited extra languages, 1,000,000 monthly translated pageviews, everything from the previous plan, multi-site for 15 websites and dedicated support.
Corporate – 799€ ($938.39) per month for 5,000,000 words, unlimited extra languages, 5,000,000 monthly translated pageviews, everything from the previous plan, multi-site for unlimited websites and dedicated support.
Weglot Review: How’s the Customer Support?
As discussed in the pricing section, the free plan gets basic support, while some of the paid plans receive premium support. The higher tiered options get dedicated support so that you can speak with one person every time you contact Weglot.
The main support is provided through an email form and a knowledge base. Therefore, you can send in an email, but the response time depends on how much you’re paying for a plan.
Most users will go to the knowledge base before contacting Weglot since it has a wide range of topics for things like Shopify, WordPress, pricing and translation management. It also has a search bar for punching in keywords.
Overall, the customer support from Weglot looks pretty solid, and it’s complemented by social media pages and a content-rich blog.
Who Should Consider Weglot as Their eCommerce Translation Tool?
First of all, Weglot isn’t only reserved for online stores. Not all regular business websites are focused on local markets, and Weglot integrates fine with all types of sites. In addition, some local stores might even find that their surrounding population includes a wide range of languages. If you have a Spanish neighborhood near your business, it’ll hurt your margins if you neglect it.
But this is an ecommerce website, so that’s who we’re going to primarily focus on. Which stores should consider Weglot?
All of them.
A small online startup is bound to get some interesting leads from other countries, even with basic Facebook and Google Ads. The mid-sized and larger online stores benefit the most, and all industries should consider catering to the entire world. Even charities with donation plugins get visitors from all over the globe.
In short, you’re leaving money on the table if you forget about the Weglot translator.
So, give Weglot a try to see if you can get more customers from far off lands. It has a free plan, so you have nothing to lose.
Also, let us know in the comments what you think of this Weglot review and the Weglot tool once you try it.
Joe Warnimont is a freelance writer who creates tools and resources to help other writers get more productive and market their work.