Preparing Your Retail Business with Holiday Product Trends

Preparing Your Retail Business with Holiday Product Trends

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The holidays are just a few months away, and consumers are already making holiday shopping plans. If you want to boost sales this holiday season, you may want to take a look at the latest product trends that promise to be big hits for shoppers this year. In this post, we’ll cover how you can find identify some of the biggest product trends for your retail business this holiday season.

Research product trends on social media.

One of the best ways to find out what products are trending this holiday season is to browse different social media channels to see what everyone is talking about. Whether it’s the latest wearable wellness device or the hottest toy for kids, there’s a good chance that someone is talking about it online. Here are just a few of the social media channels that you can explore for hot tips on what’s trending this holiday season:

  • Twitter – When you log into Twitter, you will see a side bar to the left labeled “Trends for You.” This shows you what people are talking about most on Twitter, and it’s a great place to start when looking for trending products. Next, try typing in different subjects that describe your niche like “sports equipment” or “wearables”, and you’ll be able to see what others are saying about these topics on Twitter.
  • Facebook – Facebook also has a trending section in a side bar on the right of your dashboard that shows you what’s trending on Facebook. However, you might have more luck looking on popular pages or in groups that your target market frequents.
  • Pinterest – People often use Pinterest as a sort of visual shopping list to save products that they love and those that they may want to buy for others. Type in something that describes your product offering like “educational toys” or “gifts for her” to see what people are saving to their own holiday shopping lists to get a feel for hot product trends.

In addition to looking at what’s trending on social media, you can also use your brand’s channels to do a little research of your own. Develop a Twitter poll or ask your Facebook followers what products they are looking forward to this holiday season. This will help you get a feel for what your target market wants to buy.

See what influencers in your niche are saying.

Influencers are another great place to learn about upcoming trends because they are often ahead of the curve when it comes to market demand. These people have earned their reputation by being knowledgeable about the latest news and trends in the industry. People look to them to find out about and understand the latest and greatest products and often hold their recommendations in high regard.

Look at what products they are excited about or promoting on their social media channels and blogs. For instance, if you sell electronics, you might see what products tech influencers are talking about and which products they predict will be big sellers this season. Also, pay attention to which products they are not talking about or have not reviewed positively to avoid stocking these in your own retail store.

Again, you might want to do a little market research of your own. Once you see what influencers are talking about, do a little research to find out what the latest sales look like for this product and what the predicted growth is. You may also want to look at the general customer satisfaction rates by browsing product review sites. Take the pulse of the public by seeing what the influencer’s followers are saying about these products. You may even want to poll your own audience to see if they are interested in these products through email or social media surveys.

Look at trend publications.

One of the easiest ways to explore new product trends is to look at different trend publications and blogs. Many of these publications are aimed at helping small businesses and retailers better understand consumer demand and what the market looks like. Whether you look at articles that are data-oriented or those that curate information from other sources, these publications can certainly give you a better understanding of what products will be popular in the upcoming holiday season. Trend Hunter is just one example of a source you may want to look for information on the latest product trends. This site serves as an online community for those who are interested in sharing and learning about the newest trends in a variety of industries.

You may not be able to find a blog or publication that looks directly at products in your retail niche, but with a little research, you should be able to uncover some helpful information about potential holiday product trends. Some of the 2017 trends to consider are:

  • Unicorn-themed products
  • Enamel pins
  • Fan clothing (TV shows, dogs, cats, DIY moms, etc.)
  • E-cigarettes and their accessories
  • Wood glasses
  • Wood watches
  • Chalk paint
  • Beard oil
  • Coconut oil and coconut oil products
  • Coffee scrubs
  • Craft drinks
  • Matcha Powder
  • Fidget spinners
  • Leggings
  • Socks (funky, comfy or both)
  • Fitness watches/bands
  • Paleo bars

The best way to prepare your small business for success this holiday shopping season is by looking at what products people are buying or looking forward to buying during the holidays. In the end, the only way to discover what products will be trending this holiday season is to do your research. Whether you look on social media or dig deeper into market trends, you are sure to find some interesting information on what products consumers are looking forward to this holiday season.

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Kabbage Team

The Kabbage Team is here to not only fund the small business loans you need, but to help you grow your business through free marketing tips, webinars, tools and more. Is there something you’d like us to cover or want to get your small business featured on our blog? Send us a note at content@kabbage.com.

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